"Maximilian Fauntleroy III," I hear you ask. "Why do prescription glasses cost so much more in the High Street than they do over the internet?"

Why indeed.

Well, for starters, High Street outlets have huge overheads that need to be covered. Rent, rates and staff don't come cheap.

And it never ceases to amaze me how many members of staff a typical High Street optician's has milling around its store.

Then there's the fact that a pair of glasses is not an everyday purchase.

Despite the fact that more than 50% of the UK population wear glasses or contact lenses, hardly anybody knows how much they actually cost to make.

Which basically means that High Street opticians have been able to charge whatever they think you are prepared to pay for your glasses.

And because you would normally only buy a pair of glasses every two or so years, and because good eyesight is so important to us, we have been biting the bullet and paying the bill.

But why do we pay so much for what is essentially plastic and glass?

The answer is we don't have to. Not if we use our prescription and buy our glasses online at Smart Buy Glasses.

Of course price alone cannot be your guiding principle when buying prescription glasses.

So you'll be pleased to hear that Smart Buy Glasses offer:

Free Anti-Reflective and Scratch Proof Multi-Hard Coating

Free Hard Case and Lens Cloth

100% Accuracy Guaranteed

Free 100% UV Protection

Friendly Quick Customer Support

Unbeatable Savings Anywhere Online

So what's the catch?

As far as catches go, you'll be pleased to hear there isn't one.

So let's get started by taking a look at your prescription.